After a stellar career in Europe, where she managed the social media of some of the biggest companies in France, she decided to bring International Expertise And Unparalleled Precision To Clients on the other side of the planet in New York City for Universal Admedia, and activation agency redefining the art of the personal brand. 

Her passion for effective online content has continuously led to significant results. As the social media manager for one of the most successful television channels in France, Canal+ Clique TV, she managed to add over 100,000 organic followers to the channel’s TikTok page within just six months. She achieved this in a number of ways, including identifying company clips that could go viral on the platform, assessing content that the site algorithms favored and striving to always improve the quality of the material that went on social media. 

Prior to Canal+ Clique TV, Shérine worked as the community manager for the international beauty brand Birchbox where she ensured that the company’s audience remained engaged and entertained. She also deftly handled any issues that the audience posed to the brand, ensuring that customers remained happy and loyal. And last but not least, she provided teams with regular social media reports, ensuring that everyone at Birchbox was aware of the brand’s online performance.